Marketing

Essential Marketing Reading

I recently asked my friend V C John to recommend some good marketing reading and here is what he recommended. 

  • Michael Porter - Strategy
  • Derek Abell - Strategy
  • Jim Collins - Strategy
  • Gary Hamel - Strategy
  • Regis McKenna - Strategy
  • Clayton Christensen - Strategy
  • Theodore Levitt - Marketing
  • Geoffrey Moore - Strategy
  • Al Ries - Marketing
  • Jack Trout - Marketing
  • Neil Rackham - Sales
  • Larry Friedman - Sales
  • David A Aaker - Marketing
  • Jay Levinson - Marketing
  • Edward de Bono - Analysis
  • JK Galbraith - Market Behavior
  • Stafford Beer - MI 
  • Hugh Mackay - MI